In many countries, motorcycles are a transportation necessity rather than an enjoyable past time.
But there is no question that one motorcycle manufacturer has dominated on the way we view and embrace the riding culture. If proof is needed, Clutch and Chrome presents the latest video from Harley-Davidson recapping their recent event, Swiss Harley Days which took place between July 3rd and 5th in Lugano.
Over the course of three days, 70,000 visitors and 25,000 Harley-Davidson motorcycles made thier way to Lugano, a city in southern Switzerland located on the country's Italian border. The number of attendees becomes even more remarkable when one realizes the population of the city itself was only pegged at 62,792 in 2013.
The event featured a 10.5-km motorcycle parade on Saturday featuring a total of 3,500 motorcycles, two air shows starring the Swiss Air Force Parachute Company and PC-7 team on Saturday and Sunday.
According to Harley-Davidson, during the event 25,000 Harley-Davidson motorcycles could be seen parked side-by-side over a stretch of 3.5 kilometers. Together with seven concerts, 18 official Harley-Davidson dealers, 65 exhibitors, and countless catering and food stands, they all contributed to the high-spirited and peaceful party atmosphere, which continued late into the night.
But when watching the video, riders around the world will find a familiarity and brotherhood that makes the spirit of riding obviously universal and bikers themselves all members of the same family who simply haven’t had the chance to all meet yet.