BMW Motorrad pulled together rhythmic electronic music and hash tag and what is meant to be a mantra for life for their 2014 advertising campaign. Gone are any two-wheeled stereotypes with the theme of the commercial being there isn't a theme.
All walks of life are featured and an incredible range of activities shown. The advertising agency pulling this together wanted to send the message of 'sure you can do that with a motorcycle'.
Coming from the school if thought perfected by Harley-Davidson of selling the image rather than the motorcycle, the tag line below the video is 'Every moment is a crossroads. Choose a new path every second and never look back. Because everything you discover along the way will be yours forever. And that’s how you make life a ride.'
There is no doubt Clutch and Chrome readers will enjoy this video, the only question is, how hard will it be to resist the urge of buying a BMW?