Ducati's Power and Grace Seen in Spec Commercial

When is a commercial really not a commercial? There is product placement of course, but there are also ‘spec’ commercials. These are made either an example or even encouragement to a company to engage an advertising company or creative team.

Such is the case with this beautiful commercial.

Filmed by a crew dedicated to showcasing a world class brand with world class style, the story is credited to Brian Lanier with the commercial directed and edited by Brian Lanier.

It changes gears as quickly as a rider on a curvy back road. Brings beauty and power to the Ducati brand, taking the Italian motorcycle company to commercial caliber of car advertisements.

Whether you prefer a sportsbike or cruiser, this is one of those videos that gets watched time and time again.

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