Bringing the classic to a vintage motorcycle event will be Royal Enfield, the world's oldest motorcycle brand this coming weekend in Venice, California.

Taking its place as the marquee sponsor in the Southern California event, Royal Enfield brings its legacy to the Venice Vintage Motorcycle Rally. And it’s not just the famous motorcycles making an appearance.

Senior executives from Royal Enfield will also be present at the event, including the chief designer of Royal Enfield’s worldwide product line, Singaravelu “Siva” Sivakumar. Royal Enfield is soliciting feedback from vintage motorcycling enthusiasts for planning future designs.

The Venice Vintage Motorcycle Rally is free to the public and kicks off this Sunday, July 11 at the Yard, 715 Hampton Drive in Venice, California. Ride maps, event lists, and general information about the Rally can be found online. Aside from classic motorcycles, organizes will be looking for classic biker beauty with a Miss Venice Vintage Pin Up contest featuring contestants wearing classy retro bikinis and vintage-inspired lingerie.

Royal Enfield USA is a division of Classic Motorworks, the exclusive licensed distributor of Royal Enfield motorcycles in the United States. Royal Enfield USA operates in direct affiliation with Royal Enfield Motors, founded in Redditch, England in 1901 and manufactured and headquartered in Chennai, India since 1955.

“The creative direction for new Royal Enfield motorcycle designs and the design process for model line improvements is always influenced very heavily by input collected directly from riders in the world markets,” said Kevin Mahoney, President of Royal Enfield USA. “These are motorcycles built by- and for- people who love classic bikes. Events like the Venice Vintage Rally provide an excellent avenue for the vintage community to help shape the future of our model line.”