While nostalgia may a thing of the past, a classic-looking motorcycle can catch any rider’s eye.

Motorcycle enthusiasts in California with a vintage leaning will be glad to learn that Royal Enfield is riding into the state of California and into the showrooms of seven dealerships.

Reportedly, demand for the vintage-inspired Royal Enfield Bullet motorcycle line has been growing sharply in the United States and world-wide since the introduction of Royal Enfield's unit construction engine two years ago, which brought new levels of performance, user-friendliness, and reliability to the world's oldest motorcycle brand. Royal Enfield Motors has responded to world demand with significant investments in production to increase capacity and allow the brand to enter new markets like California, where the bike's retro aesthetic and outstanding fuel economy are expected to make the line particularly popular with riders and enthusiasts.

Its first motorcycle manufactured in 1912 by a division of the British Royal Small Arms Factory under the name of Royal Enfield. The small arms heritage was seen in the company’s logo of a cannon and their motto "Made like a gun, goes like a bullet".

As ownership of the company changed hands, the brand enjoyed success in India with Enfield of India assembling Bullet motorcycles under license in 1956 and manufacturing complete motorcycles by 1962. Even after production ceased in Britain in 1970 Enfield of India bought the rights to use the Royal Enfield name in 1995. Royal Enfield production, based in Chennai, continues and Royal Enfield is now the oldest motorcycle brand in the world still in production with the Bullet model enjoying the longest motorcycle production run of all time.

The most recent news brings the full U.S. range of Royal Enfield motorcycles, including the popular Bullet C5 Classic to seven debut dealerships in California; Doug Douglas Motorcycles in San Bernardino, Il Motorino in Soquel, Munroe Motors in San Francisco, NoHo Scooters in North Hollywood, Rocket Motorcycles in San Diego, San Celmente Scooters in San Clemente, and South Bay Triumph in Lomita.

“It's very exciting to be bringing Royal Enfield to California, especially now that we have an ideal product line and a hand-picked network of outstanding dealers to make a strong entry into this important market,” says Kevin Mahoney, president of Royal Enfield USA.