Model and motorcycle celebrate tattoos
Tattoos and motorcycles go hand in hand, with one getting metaphorically under enthusiasts skin and the other quite literally.
So it should be no surprise that the women that help sell motorcycles in photo shoots ride down the road of inked art. And even as celebrity headlines continue to be made by a scandalous tattooed model, a different kind of news around ink and motorcycles is coming out of Germany.
One particular model has taken her passion for BMW’s S 1000 RR to a permanent public statement with her latest artwork. German model, Emily Van Houten, who has tattoos on both of her upper arms, on one of her forearms, on her feet, her thigh and lower back has added the a BMW S 1000 RR tattoo to her collection.
Proudly emblazed on her right shoulder, the striking RR logo was completed by tattoo artist Christian Renner, in conjunction with a special photoshoot that took place at the Kultfabrik, an area of Munich famed for its artists and nightlife. For Emily, the ‘pain was definitely worth the gain’, as she now has something that many people will be interested in, given the fact that the BMW S 1000 RR is the bike that everyone’s talking about this year.
“I really hope I am the first and only one with the S 1000 RR tattoo,” says Emily, who got her first tattoo – a ‘tramp stamp’ at the age of 15 and has been busy collecting more ever since.
“Actually it wasn’t painful at all, as the shoulder is a good spot. I love all my tattoos and don’t really have a favorite, because they all have different meanings to me,” Emily told a reporter from BMW, “For the S 1000 RR tattoo, I just thought it would be a great idea that would remind me of a very special and fun photoshoot!”

For fashion photographer Markus Hoffman, who took the pictures of Emily Van Houten with the S 1000 RR, it was an unusual shoot, as he is normally used to working with models with flawless skin that conform to a certain stereotype.
“This project was a completely new experience for me as a photographer. Emily van Houten is a lovely person but she is not a ‘normal’ model,” Hoffman said, “She has tattoos all over her body and many piercings, which for a fashion model is usually an absolute ‘No Go’. It was great working with her though and I wish that some of the professional models I work with had her will and her commitment.”
Markus is planning to publish these pictures in the K-Magazin (a publication dedicated to the Kultfabrik) as well as selected tattoo and lifestyle magazines. The photoshoot also captured the attention of the head of sales and marketing of the Kultfabrik, Florian Reif (who just happens to be an S 1000 RR fan) who turned up to have a closer look at Emily and the BMW Superbike. Like Markus Hofmann, Florian doesn’t have any tattoos, but that could soon change after witnessing Emily’s unique display of body art.
“This photoshoot was a totally crazy idea, but since the model and the machine are both incredibly ‘hot’, then why not!” he said. “To my shame I have to admit that I still haven’t got any tattoos. I’ve been planning to get one for several years, but I just can’t find the right design or theme. I’ve been into motorcycles since my early youth, probably because of the impressive power and speed they have. The S 1000 RR is really fantastic – it looks really fast and the technical details speak for themselves. Owning a bike like this would be a perfect dream for every man – it’s certainly the kind of bike I would buy. BMW is building some amazing bikes at the moment.”
As beautiful as BMW’s S 1000 R is can riders expect to see model Emily Van Houten in the saddle anytime soon?
I’m not a rider myself – I’m too scared – but I do like motorcycles so I guess I would call myself a fan,” she admitted, “As for the S 1000 RR, I just love it! It’s sporty and beautiful, a great motorcycle!”




