Hells Angels and fashion designers rumble over motorcycle logo
As if out some teenage comedy, the stage is set for a group of fashion designers to face the Hells Angels Motorcycle Club.
Rather than making the scene completely comical and stage it in a back alley with swatches and switchblades as weapons, the court documents bring home the seriousness of the allegations.
Reportedly, the Hells Angels feel fashion design house Alexander McQueen and retail chain Saks Inc. have stepped over the line of trademark infringement by using their death-head design on a range of handbags, jewelry and clothing.
According to a complaint filed yesterday in U.S. District Court in Los Angeles New York-based Saks and retailer Zappos.com Inc. have been selling infringing products in stores in California and online.
At the center of the suit is the Hells Angels skull with wings which dates back to at least 1948. And although the Hells Angles state in court documents they have authorized the use of their logo on products in past, not so this time.
While fashion designers could say they just drew inspiration from skulls in general as many have done before, the items that carry the likeness are actually named after the famous motorcycle club; Hells Angels Jacquard Box Dress (pictured left) and Hells Angels Pashmina (pictured below) are among some the items named in the suit.
Others include Hell’s Knuckle Duster which is a woman’s handbag (pictured below).
And dressing in the high fashion inspired by the Hells Angels doesn’t come cheap; the dress is listed at $1,595 and the handbag sells for $2,329.
According to other news organizations, none of those named in the suit could be reached for comment and at the time of completing this story for Clutch and Chrome, all the items have been removed from the different retail websites. However, the items can still be found on the websites of some resellers.
Representatives of the Hells Angels who filed the suit, officially, the case is Hells Angels Motorcycle Corp. v. Alexander McQueen Trading Ltd., 10-08029, U.S. District Court, Central District of California (Los Angeles), claim it’s not necessarily about money but the logo and those members who are allowed to wear it.
“From decades of notoriety, the HAMC marks have acquired very widespread public recognition. Consequently they evoke strong and immediate reactions whenever used,” the complaint states, “The impact of these marks is virtually incomparable, and as a result they have great commercial value,” it says, alleging that the defendants seek “to exploit that value for their own gain”.







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