While the battle between those who love Harley-Davidson's and others who don’t (sometimes with a passion) one thing is for sure, the most famous motorcycle company in the world certainly knows how to produce a commercial.

The latest advertisement set in the theme of ‘No Cages’ was seen this week in the season premiere of the highly popular FX motorcycle drama ‘Sons of Anarchy’.

The Milwaukee motorcycle company is calling the ad ‘the next evolution of the popular No Cages campaign’. The spot, called "Liberation", adds to the portfolio of creative developed as part of Harley-Davidson's 'crowd sourcing strategy' introduced last year.

The PR people will tell you "Liberation" highlights Harley-Davidson's new Twin Cam 103 engine, which is now standard on 2012 Touring, Softail and select Dyna motorcycles. But bikers will smile, knowing the advertisement captures the independent spirit that fills every person who spends any time in a saddle.

And interestingly enough, this insight came from Sioux Falls, South Dakota. Credit for the idea is being given to 30-year-old film maker and visual content creator Benjamin Swan, who believes that collaboration breeds creation.

"An idea lacks dimension until it is looked at from different sets of eyes," said Swan.

In case you missed it, here is the commercial.

Dim lights

"This latest effort builds upon our momentum as the on-road motorcycles market share leader in the United States, as well as our leadership in sales to young adults, women, Hispanics and African-Americans and the growth we've made in international markets," said Mark-Hans Richer, Harley-Davidson's Chief Marketing Officer.

An interesting sidenote to the commercial. A shot near the end shows a dog riding on the motorcycle with the owner. Having dogs on motorcycles made the news earlier this week when 56 year old Gyula Szatmari was charged in New Jersey with animal cruelty after being stopped with his dog onboard.

Here is another 'No Cages' advertisement;

Dim lights