The latest promotion for an upcoming unique exhibit spotlighting the American daredevil, Evel Knievel features famous sons in a newly released video.

Sitting side by side the son of Evel Knievel, Kelly, as well as the offspring of Willie G and one of the founders of the famous motorcycle company, Bill Davidson discuss the upcoming exhibit; True Evel: The Amazing Story of Evel Knievel.

Running July 10 – September 6 at the Harley-Davidson Museum, the exhibit will tell the story of Evel Knievel through fascinating artifacts drawn from both the Museum’s archives and the Knievel family collection. Visitors will see legendary pieces including his signature leathers and cane, personal photographs and letters, collectors’ toys and memorabilia, and the half-motorcycle, half-rocket “Skycycle” used to jump the Snake River Canyon.

Setting numerous death-defying records over his career, Knievel’s bike of choice was the Harley-Davidson XR-750 and he was sponsored by the Motor Company through most of the 1970s. From Knievel’s early start in Butte, Montana, to his transformation into a larger-than-life master showman, marketer, and folk hero with international appeal, the 10,000-square-foot exhibit will engage visitors with the story of the man behind the seemingly fearless performer.

This year marks the 35th anniversary of Knievel’s famous Wembley Stadium jump in London May 26, 1975. During this pivotal stunt, Knievel crashed while trying to land a jump over 13 buses, broke his back, and announced his retirement to 90,000 fans after the show – though he didn’t actually stay retired.

Kids growing up in the 70s did wild things to emulate Knievel and his stunts, and the heroic inspiration he provided to those aspiring daredevils still resonates today.

In that spirit, the Harley-Davidson Museum is inviting visitors to celebrate the “little bit of Evel in all of us” this summer in Milwaukee.