Even with the cold temperatures, there are plenty of things to warm a biker's heart at the legendary motorcycle rally, Daytona Bike Week.

Saturday afternoon an event that is described as 'a one of a kind experience to honor military brothers and sisters who have fallen in the name of freedom'.

Bikers, Veterans, friends and family will gather at 3:30pm at the Broken Spoke Saloon, 1151 North US Highway 1 in Ormond Beach, Florida for the Moment of Thunder Tribute.

"As a largely symbolic and emotional statement, Moment of Thunder Tribute will be a roaring spectacle like none other, when participants fire-up their bikes and rev their engines in unison for the memory of those who have made the ultimate sacrifice," says Peter Robertson, co-organizer of the event. "It will be a record-breaking event that will bring together thousands in a spirit of community and remembrance."
The event, which has inspired national attention, comes at a time when more family and friends are looking to express a sense of gratitude and loss, organizers say.

Moment of Thunder Tribute was inspired by a similar event held in September 2009 to honor Brad "The Wrench" Ruel, a celebrity bike builder and owner of The Wrench custom bike shop who died in 2009. Many also turned out to remember loved ones and find closure, creating a huge emotional impact that continues in 2010 to honor all who have died through personal sacrifice.

The 2009 event created an enormous stir at the Wharf Rat Rally in Nova Scotia, and was considered the highlight of the show, with participation by attendees and exhibitors being much larger than what promoters had expected. Turnout was so large that the event was reported as one of the most memorable experiential moments to be staged outside of a large-scale corporate event, with wide-scale press coverage from local radio, TV, newspaper, and magazines, and tremendous buzz generated through social media outlets including Facebook, Myspace, and YouTube.

The Tribute was developed and is sponsored by Orphan, who is building the premier destination for motorcycle enthusiasts, builders and manufacturers, offering exclusive content and access for enthusiasts and enabling the industry’s top talent to spotlight their work. A Moment of Thunder Tribute bike is currently under development, which will be unveiled in the next few months as part of a collaboration with Orphan and The Wrench.

"There’s a recurring theme here with Moment of Thunder," says Kevin Sirotek of Orphan, "More people are coming forward to join us in this important event."

"We are Moms and Dads, brothers and sisters, friends, neighbors, relatives who all share a common experience. Moment of Thunder gives us the opportunity to find that sense of unity and closure," says Karen Ruel of The Wrench, wife of the late Brad Ruel.