The romantic image of an open road and well-oiled motorcycle to leave the everyday world behind may be just that, an image and an impossible one as well.

More crowded roads and cutting edge technology ties bikers to reality regardless of how hard they try to ride to the ‘good old days’ of freedom from responsibilities. But every motorcycle enthusiast will admit, sometimes it’s good to be wired.

Take the unfortunate situation of breaking down. With fewer riders considering themselves ‘gearheads’ the ability to call for help when trouble strikes can turn a disaster into an inconvenience.

BMW Motorrad USA think they might be able to help. Using the pervasive catchphrase ‘there’s an app for that’, a personalized iPhone application is now available to BMW owners for Roadside Assistance service in the United States.

The service itself, BMW Motorrad USA Roadside Assistance comes standard for three years with every new BMW Motorcycle purchase. The free iPhone application, developed in partnership with Allstate Roadside Services, may be customized by BMW Motorcycle Riders and includes advanced functionality to enhance the overall BMW Motorrad ownership experience.

Key features of the new application include:

Compatibility with any registered BMW Motorrad model in the United States (models from 1981 onward).

Expedited handling of BMW Motorrad USA Roadside Assistance requests.

Automatic sharing of GPS location and motorcycle details (color, model, etc.) between the BMW Motorrad USA Roadside Assistance call center and the Motorcycle rider.

Direct telephone access to BMW contact information, including authorized BMW Motorrad Dealers, BMW Motorrad Customer Relations, and of course BMW Motorrad USA Roadside Assistance

Interested riders can download the application and register up to four BMW motorcycles. Each bike may be nicknamed, a unique photo may be associated to each bike, and the Vehicle Identification Number and color of each are also stored by the application.

“BMW Motorcycle riders appreciate the best technology on their bikes. This App compliments the innovation that is put into every BMW Motorcycle produced.” said Jorge Soriano, BMW Motorcycle Aftersales Manager.