Motorcycles meet science as the popular custom bike builder Paul Teutul Jr. brings two-wheeled fame to a molecular diagnostic company.

Appearing at an event dubbed 'Art Meets Innovation,' Teutul Jr. will appear alongside Cepheid representatives for the unveiling of new Cepheid products at the 2011 American Association of Clinical Chemistry and Clinical Lab Expo, to be held in Atlanta, GA. this July 24-28.

At 'Art Meets Innovation,' a Cepheid themed project designed and built by Paul Jr. Designs will be unveiled live alongside Cepheid's new products.

"Cepheid is the ideal company for us to work with — they have revolutionary technology, their products are impacting people around the world, and they are the fastest growing company in their industry," said Paul Teutul Jr., Chief Executive Officer of Paul Jr. Designs. "We are excited to be a part of telling their story as they unveil these new products."

Additionally, the 'Art Meets Innovation' unveiling event will be filmed and featured in an upcoming episode of the popular Discovery Channel show, American Chopper. The two-part episode featuring Cepheid is expected to air in the fourth quarter of this year.

So what will it be like when motorcycles and science merge?

"As the leading innovator in the Molecular Diagnostics market, we thought that it would be interesting and exciting to team with the leading innovator in creative design in his particular field through our engagement with Paul Jr. Designs. It's an unexpected but perfect way to highlight our vision, innovation and creativity, associated with our new product offerings to be unveiled at the AACC/ASCLS meeting," said John Bishop, Cepheid's Chief Executive Officer. "We believe these unveilings will truly capture our company and brand like no other before it, along with the additional benefit of the expected halo effect of the Discovery Channel's worldwide reach."

Following 'Art Meets Innovation,' the Paul Jr. Designs project will play a key role in helping Cepheid promote its new products throughout the United States.