Triumph's Road Trip To Celebrate Its Bikes

It’s a tour simply to celebrate the latest motorcycles from Triumph. Called the ‘Brutal Beauty Tour’ Triumph will be cruising across America to showcase its latest models.

In what is becoming something of a tradition, the Brutal Beauty Tour will make over 50 stops at Triumph dealerships and unique venues across the U.S. and Canada to showcase the iconic Bonneville Bobber, Street Scrambler, Street Cup, T100 and T100 Black.

The tour kicked off in downtown Los Angeles, California with the North American unveiling of the new Bonneville Bobber. Triumph riding celebrities raved about the looks as actors Norman Reedus, John Hensley, Theo James and E! News’ Jesse Giddings all swinging a leg over the new motorcycles.

Over 20,000 miles will be covered with nearly every state line being crossed. To the north, the Canadian tour schedule includes 14 stops in cities across the country. Each stop will give consumers a chance to see the entire next generation of the legendary Bonneville range of motorcycles.

 “After the success of the Bonneville Reborn Tour last year and the launch of the premium custom Bonneville Bobber, we’re eager to get back on the road and showcase all of the new members the Bonneville family,” said Matt Sheahan, COO of Triumph Motorcycles America. “These events will be distinctive, cool, authentic, and premium and give you a chance to be among the first in the world to see, hear, and feel these beautiful new motorcycles.”

Riders can fins all the dates and locations of each of the Brutal Beauty Tour events, as well as registering for the event online.

The new Triumph Bonneville Bobber, Street Scrambler, Street Cup, T100 and T100 Black are all new additions to the Bonneville family. The Bonneville Bobber is an authentic genre-defining motorcycle that perfectly encapsulates the minimalist styling principles, muscular stance and purposeful engineering attitude of a genuine bobber; the Street Scrambler and Street Cup are the all new extensions of the acclaimed Street Twin; and the T100 and T100 Black are further extensions of the already proven Bonneville family that Triumph feels are ‘originals for everyone’.

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