BMW Motorrad - Motorcycle Sales Record And Buzz For 2016

Motorcycle sales are inching in the right direction for German brand BMW Motorrad with the famous manufacturer enjoying a sales record for the fourth time in a row.

BMW Motorrad has closed the first half-year with a new sales record for the fourth time in succession by selling 80,754 motorcycles and maxi scooters worldwide. Simply put, the units sold as of June 2016 were up when compared to the previous period in 2015. For the detailed readers out there, that would be 78,418 units.

This also marks the first time BMW Motorrad was able to sell more than 80,000 vehicles in the first six-month period of a year. However, those in the know are the first to admit it was a slow finish to the first six months with sales in the month of June just under the record result of June 2015, down by 3.2 percent.

But the six month period makes many at BMW Motorrad positive about the rest of the year.

“As of June 2016 we were able to set our fourth six-month record in succession, at the same time supplying more than 80,000 motorcycles and maxi scooters to our customers by the middle of a year,” notes Heiner Faust, BMW Motorrad Head of Sales and Marketing. “Based on this positive development we will now strive to achieve another sales record for the year as a whole.”

It seems everyone likes BMW's R 1200 GS, the German manufacturers top-selling motorcycle - Source BMW Motorrad

Looking at just the number of units, BMW Motorrad enjoyed the strongest results from the major European motorcycle markets of Spain, up 22.6 percent, Italy increased by 6.9 percent and France saw an improvement of 5.6 percent.

However, the German motorcycle manufacturer is giving a special nod to the smaller markets of South Eastern Europe as well as the Chinese market which both did well reportedly. As compared to the equivalent period of the previous year, sales increased by 74.3 % to 2,388 units. Sales in Thailand were up 62.6 percent and Japan increased by 10.4 percent.

Not surprisingly, Germany remains the traditionally largest market for BMW Motorrad. With 13,792 units sold, up 2 percent, BMW Motorrad is the overall market leader. In the relevant segment over 500 cc capacity, BMW Motorrad also leads market in Spain, Austria, Belgium, the Netherlands, Russia, Brazil and South Africa.

The motorcycle world has watched as the enduro sector gains popularity and BMW Motorrad is a great example of this. Its R 1200 GS remains unrivalled as the top-selling BMW Motorrad model.

Now in its fourth year of sales, supplies increased as compared to the previous year by 3.8 percent to 13,792 vehicles. Demand for the sibling model, the R 1200 GS Adventure, has also continued to increase in what is now its third year of sales. Enjoying an increase of 12.5 percent with a total of 11,732 units were supplied in the first six months of the year.

BMW's R 1200 GS Adventure - Source BMW Motorrad

To further demonstrate the number of riders wanting to leave the asphalt behind, 44.5 percent of all boxer GS motorcycles were ordered in the Adventure variant this year.

Showing biker tastes can change as quickly as a double-agent switches sides, at the time Tom Cruise was fighting international bad guys in ‘Mission Impossible Rogue Nation’, BMW’s sports model S 1000 RR was the hot motorcycle.

But the S 1000 RR and its adventure variant, the S 1000 XR have recently moved up into third and fourth position, selling 5,291 and 5,480 units respectfully. Both of them powered by high-performance  4-cylinder BMW engines.

BMW's S 1000 XR - Source BMW Motorrad

The touring classic R 1200 RT follows in fifth place with 5,123 units, followed by the custom bike R nineT with 4,629 units. This last figure may just be a number to many, but to executives at BMW Motorrad the R nineT has been enjoying a cult status, with the classic boxer motorcycle far surpassing expectations in terms of its sales figures.

As mentioned earlier, officials at BMW Motorrad feel these results sets the motorcycle manufacturer up nicely for the second half of 2016. They hope the numbers will be helped by the second model of what it considers the BMW ‘Heritage’ world of experience, the new R nineT Scrambler and the new G 310 R.

These are expected to ride into showrooms in September and October of this year.

These sales numbers are released even as BMW Motorrad are basking in the success and enthusiasm around its BMW Motorrad Days which recently took place in Garmisch-Partenkirchen. Clutch and Chrome reported on the record turn-out for the event yesterday.

“The Motorrad Days were a great success once again this year”, says Heiner Faust. “Motorcycling, BMW attractions and above all enthusiastic visitors make the Motorrad Days what it is today: an outstanding stage on which to engage in dialogue with customers from the most diverse cultures and backgrounds.”

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