BMW Motorcycles - How Well They Did and What Sold In February

As with the finely tuned motorcycles they build, the North American division of BMW release updated sales numbers precisely every month, sometimes with good news sometimes not.

The results for February aren’t particularly bad, more a hesitation or what could be considered coasting down the road of sales.

Overall sales of BMW brand vehicles decreased 10.7 percent in February for a total of 22,498 compared to 25,201 vehicles sold in February, 2015. Year-to-date, BMW brand is down 8.2 percent from the same period last year with sales of 40,580 vehicles.

Looking to the sales of BMW Motorrad, motorcycle sales also declined in February, but the number was minimal. Sales declined 3.4 percent with 795 motorcycles sold compared to the 823 sold in February 2015. That’s only a difference of 28 motorcycles, essentially the number found in the parking lot at a mediocre bike night.

There were some great highlights to be found in the numbers.

Not only was the S 1000 RR was the best-selling model in February, it sold more than it did when compared to the same time last year. It would appear all the effort by BMW Motorrad engineers entirely revising the bike's technology, design and fittings for the latest model seems to have paid off. Enjoying 173 deliveries compared to 98 this time last year, the S 1000 RR helped S-Series volumes grow by 69 percent.

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Source BMW Motorrad

Growth also came from the luxury touring K 1600 GTL Exclusive, seen below, which enjoyed a 17% increase. BMW Motorrad describes this model as ‘a high-class touring bike that takes technology and visual styling to the extreme’. It features a powerful in-line 6-cylinder, Hill Start Control for moving off effortlessly on slopes as well as Keyless Ride automatically releases the steering lock, ignition, fuel tank lid and alarm system as soon as the key is within two meters of the motorcycle.

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Source BMW Motorrad

Another performing model, the middleweight F 800 R roadster was up 14% and is seen above. One of the German motorcycle manufacturer’s naked bikes, the F 800 R offers 87 hp and an impressive 63 ft-lb of torque making it an ideal ride whether on the city or on the back roads.

Motorcycle models being added to the mix, February saw the first deliveries of the updated 2016 model F 700 GS and F 800 GS ahead of the March season start and shown below.

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Source BMW Motorrad

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