In true ‘drop the mic’ style, we should leave the story there, if not for the very cool visual. But what was said by American Motorcyclist Association’s President and CEO Rob Dingman is worth continuing.
A proposed 100 percent tariff on European motorcycles would harm U.S. consumers by pricing affected models beyond the reach of American families, American Motorcyclist Association President and CEO Rob Dingman told a federal trade committee today. Dingman said motorcycles should be removed from the list of products included in the proposed tariff.
The Office of the U.S. Trade Representative proposed the tariff on 51cc to 500cc motorcycles imported from Europe as part of its ongoing battle with the European Union over U.S. beef raised using hormones. The EU will not accept the beef, so the Trade Representative is seeking leverage in negotiations.
The tariff would affect motorcycles with engines displacing 51cc to 500cc from Aprilia, Beta, BMW, Ducati, Fantic, Gas Gas, Husqvarna, KTM, Montesa, Piaggio, Scorpa, Sherco, TM and Vespa.
No bull, the tariffs could hurt American motorcycle dealerships
“Many of the European-produced motorcycles in the affected categories are available at reasonable prices that allow for entire families to enjoy countless hours together outdoors, strengthening the family unit,” Dingman said during a public hearing of the Office of the U.S. Trade Representative’s Section 301 Committee. “A tariff that threatens to significantly raise the retail cost of these motorcycles or curtail their supply, holds the potential to cause irreversible damage to outdoor recreation and the families that participate in it.”
There is no direct connection between motorcycles and the EU’s ban on the importing of U.S. beef products treated with hormones. The lack of an agricultural tie between the two products runs counter to sound trade policy, Dingman told the committee.
But it wasn’t just one biker facing down the trade bureaucracy, not only was Dingman joined by other industry executives, motorcyclists sent more than 10,300 emails to Congress on this issue, posted more than 9,400 comments to Regulations.gov, and sent nearly 5,300 emails to President Donald Trump. Of the comments submitted via Regulations.gov, 82 percent came from motorcyclists.
“American motorcyclists are unnecessarily caught in the crossfire of this completely unrelated trade dispute,” Dingman said. “Since my organization represents motorcycle-riding consumers, I can objectively and without vested commercial interest, assure you that this action will do more to harm individual Americans than it will to leverage the European Union.”
European makers of 51cc-399cc motorcycles used for racing provide nearly half the units available to U.S. consumers, and nearly a quarter of the market in the 400-500cc class. There are no significant U.S.-made options for consumers in those market segments.
In the on-road motorcycle segment, 100 percent of the models 300cc and smaller are imported to the United States from abroad.
With its smaller engine, Ducati's Sixty 2 price would be affected by the tariff
The Office of the U.S. Trade Representative tried this same tactic in 1998 and 2008, but the efforts were thwarted when the AMA, the Motorcycle Industry Council and bike manufacturers and retailers rallied motorcyclists against the plan. At that time, the U.S. Trade Representative instead raised the tariff on a variety of European food products.
Others testifying against the tariff included Carroll Gittere, president of Powersports Data Solutions; Iain McPhie and Ritchie Thomas of Squire Patton Boggs; John Hinz, president of KTM North America Inc. and Husqvarna Motorcycles North America Inc.; Mario di Maria, president and CEO of Piaggio Group Americas Inc.; Rick Alcon, owner of R&S Powersports Group; Tim Cotter, vice president of MX Sports; and Tim Buche, president and CEO of the Motorcycle Industry Council.
Front, left to right: Tim Cotter, Rob Dingman, John Hinz, Tim Buche, Iain R. McPhie, Mario Di Maria
Back, left to right: Rick Alcon, Carroll “C.R.” Gittere