It’s even more newsworthy for American readers with the flagship location in San Francisco.
In this time of electric motorcycles offering themselves as a credible option, having physical dealerships brings much-needed confidence to riders possibly interested in this cutting-edge option. Pulling out all the stops, Energica Motor Company celebrated the opening of its worldwide flagship location on July 6th with ribbon cutting in the presence of the Ambassador of Italy H.E. Armando Varricchio.
Called Galleria Energica, it’s located in the heart of San Francisco, very close to the Mission District and displays a variety of Energica models. Visitors will be able to feel and experience the exceptional uniqueness of the new Energica electric motorcycles. Interested buyers will even be able to arrange demo rides with the new location.
Energica is already present in various forms in the UK, The Netherlands, Norway, Germany, Switzerland, Spain, Portugal and in its country of origin with a showroom, the Energica Lounge, located within in the Italian Energica Factory.
Clutch and Chrome spoke with Livia Cevolini, CEO of Energica Motor Company S.p.A. in Italy and Stewart Davis, CEO of Energica’s American division on the day they were opening Galleria Energica about the Italian motorcycle manufacturer. We discussed how the company’s electric motorcycle came to be and what’s in store for it and Energica.
The interview can be heard in full in Clutch and Chrome’s podcast ‘Energica’s Electric US Roadtrip’.
Its flagship showroom, 'Galleria Energica' source Energica Motor Company
They both consider the Galleria location ‘the face of the electric motorcycle company’. The first plan was to offer its motorcycle through dealerships however, with such a revolutionary product, Energica Motor Company wanted an opportunity to deal directly with the riders.
“The key is you’ll walk into an environment that is very open, allows you to walk around and examine the motorcycle, arrange for test rides and we’ll follow a different method for selling, they will be taking orders online,” explains Stewart Davis.
Riders looking for quality in their motorcycles will enjoy Energica’s DNA. The company’s design and manufacturing facilities are located in Modena, Italy, an area known for factories of the famous Italian sports car makers such as Ferrari, De Tomaso, Lamborghini, Pagani and Maserati. Indeed, one of Energica’s founding companies have brought cutting-edge components to world of Formula One racing for over 45 years. This thirst for technology led the company to develop competitive electric motorcycles, with different versions finishing in the top three of various racing competitions over 2010 and 2011.
It could be said this exceptional history and pedigree would warrant an exclusive showroom. The reasons for San Francisco seemed obvious to Energica.
“We looked at different areas in the United States and if you look at the Bay area [in San Francisco] you have a lot of people who are open to the new technology, the development and the trend of good quality electric vehicles as well,” explained Davis. The company were also attracted by the strong motorcycle culture of the iconic Northern California city.
Energica appear happy with the response they’ve received from San Francisco’s motorcycle world with traditional bikers commenting ‘finally a beautiful electric bike that I want to try and own’. Interest has also come from non-riders considering an electric motorcycle with its technology eliminating traditional noise and the need for a clutch, but still offers great performance.
“It’s been interesting for us because it might bring new riders to the market and we might also have a very good and strong following from existing riders as well,” Davis notes.
The Energica Eva Cal 1 Tour created excitement around the opening of this flagship location, as Bill Levasseur rode from Los Angeles to San Francisco in a single day on Thursday May 12th. Over 450 miles and 9 fast charging stops, which each took 23 minutes on average, Bill was able to enjoy an exciting and unconventional journey on the Energica Eva.
This trip may not seem like a big deal to traditional riders, but for those who enjoy an electric ride it was a journey without any range anxiety. This wasn’t the first time one of Energica’s motorcycles was put the range test.
“When we first introduced the Eva to Holland,” Livia Cevolini explains, “the dealer there did 1000 kilometers [just over 621 miles] in one day.”
But according to Stewart Davis, CEO Energica Motor Company Inc, the US division, range isn’t the biggest challenge faced by electric motorcycle manufacturers such as Energica Motor Company, but the mindset of the riders. Getting them into the saddle to try an electric motorcycle is key to the success of this type of bike.
“There will be resistance as there was with electric cars, but if you think about how people normally ride and how they look at trips, this style of bike isn’t like your cruiser and it’s targeted at a different audience,” Davis notes. “I think all the obstacles go away once you’ve ridden one.”
All three models will be available at the Galleria Energica, Eva, Ego and Ego 45. These offer speeds up to 149 mph and enjoy ranges of 149 miles depending the model and of course, riding style.
Energica Eva - Source Energica Motor Company
Designed for the urban jungle, Energica Eva is the only electric streetfighter in the world with an integrated fast charge system on board.
Energica Eva has a permanent magnet AC (PMAC) oil cooled motor that produces 70kW (95 hp c.ca) of instantaneous power and a torque of 170 Nm. The electric streetfighter has a range up to 200km (ECO mode) and can reach a top speed of 200km/h in Sport mode.
As with the other models, the streetfighter is fully compatible with commercial recharging stations or can be charged at home. The Italian motorcycle manufacturer does note, the Energica Eva is the only electric streetfighter in the world with an integrated fast charge system on board.
Energica Ego - Source Energica Motor Company
The Ego is the first model of Energica Motor Company and has the title of the first Italian high-performing electric sportbike. The green heart of Energica Ego is a synchronous oil-cooled motor with permanent magnets. It has 100kW (136 hp c.ca) of instantaneous power reaching from 4900 rpm to 10500 rpm and a torque of 195 Nm ranging from 0 rpm to 4700 rpm.
Completely designed and developed by Energica and featured on its models, the sophisticated Vehicle Control Unit is considered the brain of the Energica Ego as it manages the motorcycle’s battery, inverter, charger and ABS system.
The state-of-the-art VCU implements a multi-map adaptive energy, and a power management algorithm manages the electric sportbike. According to the specification sheet, the VCU carefully monitors and adjusts the motor’s power according to the throttle thrust 100 times per second while riding.
A feature that will catch the eye of riders and non-riders alike, Energica Ego is also equipped with a ‘Park Assistant’ which helps with parking and maneuvers on slopes or into rush traffic. The VCU limits both the speed and the torque of the vehicle and this feature is available for reversing as well as moving forward, limiting the speed to 1.74 mph when in use.
Energica Ego 45 - Source Energica Motor Company
The Ego 45 is considered a premium version and limited production of the Italian electric sportbike designed for the 45th anniversary of the founding partner, the CRP Group. The numbered edition has carbon fiber fairings and a special shape featuring elements made with 3D printing technology and Windform materials, specially covered with a ceramic finish by English company Zircotec.
This is a limited time offer however, as maximum of 45 will be built.
These three models can be configured online where customers can customize their own Energica and choose different accessories and optional. Once finished, customers can complete the order filling the contact information, Energica staff will contact the client within 48 hours to manage the purchasing process. Prices for this Italian quality and finesse start at $34,000.
Energica motorcycles will be custom built at the Italian factory in Modena and delivered as soon as ready. Once a proud owner, riders will find the service location for Energica motorcycles in Redwood City, covering the Bay area.
New owners will become part of a growing family. Energica Motor Company continue to grow its network of dealers around the world and are updating and expanding its facilities in Italy. This will allow for increased production, going from building one motorcycle per day to five thousand a year.
New technology and announcements are expected later this year with new models in the next two to three years.
“We are not boring,” says Livia Cevolini when discussing the electric road the company is riding down.