Life's a Beach - Even for Bikers!

A few weeks ago, Clutch and Chrome reported on a marketing effort by Honda aimed at younger riders or even the ‘hipper’ would-be bikers.

The Japanese motorcycle manufacturer have released a video full of beach shots and surfer types falling over the latest version of their popular Rebel.

The press release read, ‘This year's SXSW festival-goers will get an up-close and personal look at the ultimate motorcycle for the next generation of rider – the 2017 Honda Rebel & the Honda Rebel + Aviator Nation limited edition cruiser.’

South by Southwest, abbreviated as SXSW, is an annual event that celebrates films and interactive media which features music festivals and conferences, all taking place during March in Austin, Texas. Attracting a younger demographic, SXSW is the highest revenue-producing event for the Austin economy. Honda is using this event and collaboration to highlight the Honda Rebel at the Waterloo Records Day Parties taking place at SXSW.

The story can be read in full here and the video appears below.

Life’s obviously a beach, even for bikers.

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