Victory Launches 'The Road Home Challenge' To Benefit Veterans

Victory Motorcycles is appealing to big-hearted bikers to help them help America’s veterans, and they’re even offering prizes!

The American motorcycle manufacturer wants everyone to take ‘The Road Home Challenge’ and make a contribution to Iraq and Afghanistan Veterans of America (IAVA), an organization committed to providing support and resources to the newest generation of U.S. military veterans.

The goal of 'The Road Home Challenge' is to raise $100,000 for IAVA by the end of May, and the first 500 donors will receive exclusive merchandise co-branded with the logos of Victory Motorcycles and IAVA. This effort is coincides with Memorial Day and Armed Forces Day, both take place in the month of May.

Founded in 2004 by an Iraq veteran, Iraq and Afghanistan Veterans of America (IAVA) is the first and largest organization for the more than 2.8 million veterans of Iraq and Afghanistan and their families. As a strategic partner of IAVA, Victory has provided financial support and resources to help IAVA raise awareness of veterans’ issues and the resources that IAVA provides.

Not only has Scott Wine, Chairman and CEO of Victory’s parent company, Polaris, received the 2015 IAVA Civilian Leadership Award, but Victory offers the ‘Hero’s Metal’. This provides military personnel and veterans, as well as police and fire personnel, with $1,000 off the price of a new Victory motorcycle or $500 off a new Octane.

Victory Motorcycles highlights this fundraising effort as one of the ways Victory Motorcycles and Victory riders and dealers are saluting military veterans and those currently serving.


Scenes from past events - Source Victory Motorcycles

Participating Victory Motorcycles dealerships across the country will salute veterans with military appreciation events on Armed Forces Day, May 21. Visit the Events page on the Victory website for the list of participating dealers. Victory riders and dealers are also taking part in the Rolling Thunder ride in Washington, D.C., on May 29, the day before Memorial Day.

Knowing bikers are always looking for reasons to take to the saddle, some of the special events planned by Victory Motorcycles includes gathering on Memorial Day weekend for special activities in the Washington, D.C., area for the following;

On Saturday, May 28, riders can join Victory and IAVA on the National Mall in Washington, D.C., to meet Victory rider, film star, and retired U.S. Marine R. Lee Ermey, ‘The Gunny, for a meet and greet at the IAVA display. The Gunny will sign autographs and pose for photos.

The time he’ll be available is still in the planning stages.

Also on May 28, four D.C. area and one Pennsylvania Victory dealers will host Victory-IAVA Pit Stops for local riders and those arriving for the next day’s Rolling Thunder ride. The dealers taking part are as follows;

Chesapeake Cycles - 104 Defense Hwy., Annapolis, MD

Coleman Powersports in Falls Church, Virginia - 435 S. Washington St.

Coleman Powersports in Woodbridge, Virginia - 14105 Telegraph Road

Victory of Southern Maryland - 4630 Crain Hwy., White Plains, MD

Freedom Powersports - 10091 Lincoln Highway, Everett, PA

Finally, on Sunday, May 29, riders are invited to meet at the Silver Diner in Waldorf, Maryland, for “Breakfast With The Gunny.” Riders can grab breakfast on their own from 6:30-8 a.m., and at 8:15 a.m., it’s kickstands up for the group ride to the Pentagon for Rolling Thunder, with The Gunny out in front.

Share this article

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

About us

Clutch and Chrome covers every aspect of the motorcycle lifestyle. Daily news, in-depth articles, reviews and anything that would interest a rider.


We not only produce our own motorcycle related videos but scour the internet to bring our readers the latest, greatest two-wheeled hits online.

Last posts


Want to really stay in touch? Here's our newsletter!