BMW Motorrad Rides A Windy Road of Sales

It was a great first quarter for BMW Motorrad followed by strong headwinds in April.

Worldwide, BMW Motorrad got off to a good start to the new financial year, achieving a record first-quarter sales volume performance for the sixth year in succession. The German manufacturer earned this record by selling 33,788 motorcycles worldwide during the three-month period.

Within Europe, sales rose by a solid 8.8 % to 20,849 units compared to the 19,159 units sold in 2015 over the same period. BMW points to favorable market conditions in Southern and Central Europe with sales in Germany increasing by 5.6 % with 5,668 units sold.

Those favorable market conditions mentioned would be the selective growth of motorcycle registrations in Europe. European markets grew motorcycle registrations overall by 5.9 %, most of which came from a marked recovery in Southern and Central Europe. However, markets in France and Germany contracted by 2.4 % and 5.3 % respectively.

Italy was the kindest country for motorcycle registrations with figures up by more than a twenty-six percent. The US market grew by a robust 5.6 %.

BMW benefited from Italy’s motorcycle passions, with its first-quarter sales in that country of 3,125 units nearly seven percent more than the year before. The number of motorcycles sold in France edged up by 2.4 % to 3,230 units.

By contrast however, sales volume in the United States dropped moderately to 3,022 units a decrease of 6.4 percent.

Staying with the US market, April sales of BMW motorcycles also faced a challenge. Sales of BMW motorcycles decreased 26.3 percent in April with 1,244 motorcycles sold compared to the 1,689 sold in April 2015.

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