BMW Motorrad are considering the latest numbers its best start into the new motorcycle season to date with a solid growth of 7.7 %. In the first three months of 2016, 33,788 motorcycles and maxi scooters were delivered to customers, this compared to 31,370 units in the previous year.
This adds up to 2.418 units more than in the equivalent period last year.
In March BMW Motorrad delivered 16,465 vehicles worldwide compared to 15,912 units the previous period in 2015, amounting to a 3.5 % growth in sales.
"BMW Motorrad has started into the new 2016 motorcycle season with the best first quarterly sales of all time,” notes Heiner Faust, BMW Motorrad Head of Sales and Marketing. “With a solid growth of 7.7%, BMW Motorrad remains firmly on course for success following the record year in 2015.”
According to BMW Motorrad, the latest success comes from the current model range with the motorcycle manufacturer enjoying a high number of incoming orders.
Add this all together and BMW Motorrad is expecting a good year.
Its R 1200 GS is leading the motorcycle pack for BMW Motorrad’s sales rankings with its sister model, the R 1200 GS Adventure riding closely along. In the first three months already more than 11,391 flat-twin GS motorcycles have been delivered to customers worldwide.
Next on the list of the most sought-after models is the BMW S 1000 RR which saw 2,385 units ride off the showroom floors and a new name for adventure motorcycles, the BMW S 1000 XR with a whopping 2,206 units.
Europe and Asia were popular markets for the German motorcycle manufacturer. Countries proudly highlighted by BMW are Spain which saw a sales growth of 39.2 percent with 2,190 units, 3,125 units sold in Italy led to a growth of 6.4 percent and Great Britain collectively bought 1,984 units for a 9.2 percent growth. Strictly going on the number of units sold, Germany still remains the strongest single market with 5,668 units, a 5.6 percent growth followed by France with 3,230 units a 2.4 percent growth.
A number to be noted, in China BMW Motorrad has increased sales by 74.4 % to 853 units sold.
“Naturally last year’s new models are strongly contributing to growth, for example the R 1200 RS sports tourer and the S 1000 XR Adventure bike. However, our spring business is a result of our strong overall model range,” Faust notes in a press release. “Even in its third year on the market, the ultimate travel enduro, the R 1200 GS Adventure, is continuing to achieve ever higher sales figures. Sales of our long running F Series, the F 700 GS and F 800 GS, also exceed last year's sales overall.”