Using the slogan of ‘More than Red: Evolution never stops’ to premier its 2017 motorcycle line-up, the Italian manufacturer presented six new motorcycles to be showcased at EICMA 2016, the 74th edition of the International Motorcycle Show being held at the Milan-Rho Trade Fair Center.
Working hard to keep its crown of social media, the event was live-streamed as Claudio Domenicali, CEO of Ducati Motor Holding not only unveiled the latest motorcycles but also took the opportunity to sum up developments on both the market and at Ducati. With its incredible marketing and an expansion to its line-up with the introduction of new products, Ducati enjoyed a record-breaking performance in 2016 which saw motorcycle sales break the 50,000 barrier.
"More than Red: Evolution never stops represents the very essence of Ducati 2017 as presented this evening”, stated Claudio Domenicali, CEO of Ducati Motor Holding. “RED for passion, performance, racing, and MORE to indicate a product range that continues to grow, including not only more accessible, differentiated models, but also unprecedented levels of service.”
This new level of service includes a new certification program for previously-owned Ducati’s. The new used Ducati certification and warranty scheme will be called ‘Ducati Approved’ and its hoped the program will allow a broader range of riders to consider motorcycles from the iconic manufacturer by making the choice more affordable. Offering the assurance and guarantees on certified motorcycles on par with those of new ones, the price range of owning a Ducati opens up with the ‘Ducati Approved’ program according to the Italian manufacturer.
While the program certainly expands the Ducati family, EICMA is all about what’s new and more importantly, what’s next.
Taking center-stage at the Ducati World Première 2017 were the new motorcycles that complete and extend the Ducati range for 2017. Of the eight new motorcycles set to join Model Year 2017, no less than six were unveiled on the eve of EICMA. These new models are getting their public spotlight after the SuperSport, which was seen in October at INTERMOT 2016, the international fair held in Cologne.
Looking at one of Ducati’s most recognizable models first, the Monster family is being extended for 2017 with the arrival of the new 1200 and a fresh 797.
Considered an icon of the Italian company’s line-up, the Monster 1200 is packed with new design and content, but retains that pure Monster essence. Shaping, silhouettes, fuel tank and headlight are faithful to the lines of the motorcycle that came out in 1993. Available also as a higher-performance S version, the Monster 1200 has a sleeker tank, a fully redesigned sports-style tail, an all-new, technologically advanced headlight and a first-rate electronics package derived from the one on the 1299 Panigale.
Sporty, compact, essential yet incredibly stylish and up to date, the Monster 797 embodies all the allure of the Monster and represents the gateway to the Ducati world. Everything on the Monster 797 recalls the iconic '90s bike but with cutting-edge modernity, from tank to Trellis frame, from air-cooled L-twin engine to the round headlight.
Calling it Ducati’s smallest multibike, the new Multistrada 950 is designed to provide all the excitement of the Multistrada in a more accessible, versatile way. Offering great performance, the Multistrada 950 is considered an agile fun bike that's ideal for everyday use, including riders who want to get in some touring while enjoying the company of a passenger.
Hardly a surprise, Ducati Scrambler had two new models added to its ranks. The first is the Ducati Scrambler Cafe Racer, an interpretation of the legendary '60s bikes that triggered a motorcycling revolution. Free spirit and style, the Ducati Scrambler Cafe Racer features a ‘Black Coffee’ color scheme, which promises to bring the 1960s to today's ‘Land of Joy’. With 17’’ wheels and “racer” handlebars, the bike has also been given a complete rear-end re-design in pure Cafe Racer style.
Another exciting addition to the 2017 range is the Ducati Scrambler Desert Sled. A bike that evokes the spirit of the off-road American bikes of the ’70s and ’80s and extends the Scrambler range even further. Thanks to the modified frame and suspension, spoked wheels measuring 19" at the front and alluring, ground-breaking lines, Ducati feels this bike is perfect for those who want to be able to get off the asphalt and take a less-beaten track. The off-road capability of the Ducati Scrambler Desert Sled is also evident in the type-approved headlight mesh guard, the off-road style footpegs with removable rubber pads, the high mudguards which were designed especially for this version and, of course, the engine skid plate.
Considered the ‘grand finale’ of the Ducati World Première 2017, the arrival of the 1299 Superleggera ridden on stage by Casey Stoner, who Ducati describes as the ‘esteemed ambassador of this gem of design and technology’.
The Italian manufacturer has big claims with this powerful motorcycle, noting the 1299 Superleggera ‘takes road sport bikes to unprecedented levels’. It's the first road bike to feature carbon fiber frame, swingarm, subframe and wheels. Underneath its carbon fiber skin lies the highest-performing version of the Superquadro. The 215 hp, EURO 4 compliant, desmodromic engine on the 1299 Superleggera is the most powerful factory twin-cylinder ever built, incorporating the very highest levels of Ducati technology.
This concentration of engineering, technology and performance has never been delivered in a factory-produced model by a motorcycle manufacturer Ducati states and making it even more unique, the model is offered in a limited edition of just 500 bikes.
Other stars of the Ducati World Première 2017 were the famous faces. In addition to Casey Stoner, Andrea Dovizioso from the Ducati Team and Chaz Davies from Aruba.it Racing – Ducati were in attendance.
As mentioned earlier, Ducati has one more motorcycle up its leather-gloved sleeve. The eighth model will arrive in January 2017, surely with as much fanfare. However, it wasn’t just new models on Ducati’s mind at the premiere. Aside from the certification program Claudio Domenicali announced a new deal with renowned clothing brand Diesel. Following the success of the Monster Diesel line seen in 2013, Diavel Diesel could be the next apparel line of choice for hip riders.
As more details are made available, and more importantly, those sexy motorcycle photographs are released, Clutch and Chrome will pass them along.