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October 29th, 2009
German motorcycle manufacturer, BMW will
celebrate one tradition with another familiar to
motorcycle enthusiasts the world over.
With 2009 marking a 40 year tradition for
BMW's Berlin plant, over 1.9 million BMW
motorcycles having come off the assembly line to
date. Part celebrating its history and heritage,
the Berlin-Spandau plant will involve the
tradition of riders raising money for those in
need by supporting the children's rights
organization "Save the Children" and auction an
exclusive motorcycle on eBay.
“Supporting young people through educational
activities has been part of our corporate
culture for many years," says Hendrik von
Kuenheim, Director of Motorcycles in the BMW
Group. “It gives us great pleasure to be able to
make a small contribution to a social cause in
Berlin and its surrounding area by auctioning
this unique model.” |
A D V E R T I S E M E N T
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The 109 hp R 1200
R '40 years of Berlin' motorcycle is a unique
specimen constructed especially for this purpose at
the Berlin-Spandau plant, fitted with the legendary
BMW flat twin “boxer” engine which has been enhanced
with numerous features as compared to the serial
production model. For example, it has special
fittings such as a chrome exhaust system, ABS, white
direction indicators, heated grips, on-board
computer, low comfort seat bench and the Sport
windshield.
The refined
appearance of the R 1200 R "40 Years of Berlin" in
mojave brown with white lines highlights the special
BMW accessories incorporated such as chrome cylinder
head covers and rear mirror and cover caps for the
Telelever and fork bridge. This special model also
features classic wire spoke wheels to mark 40 years
of manufacturing tradition at the Berlin site. The
rear frame and headlamp casing in silver finish form
a classic, aesthetically appealing contrast to the
painted body features.
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A D V E R T I S E M E N T
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The BMW 1200 R “40 Years of Berlin” can be seen in
person when its on show from November 10th - 15th
2009 at the international motorcycle trade fair
EICMA in Milan.
The auction for the very special motorcycle will
start on
eBay immediately
after the EICMA on November 16th 2009 at 12 midday
and ends on November 25th 2009 at 12 midday.
 'Save
the Children' was founded in 1919 and is
today the largest independent children’s rights
organization in the world, operating in over 120
countries. The main focus of its work lies in the
area of school and education, protection from
exploitation and violence, survival and health -
especially in the wake of catastrophes.
The proceeds from the motorcycle auction will be
donated to the project "Mitwirkung in Sicht"
(“Participation in sight”) being run by BildungsCent
e.V. and supported by “Save the Children”. In this
project, young graduates trained in education go
into schools as coaches and work together with
students, teachers and parents to develop
non-violent methods of conflict solution. By
involving them at an early stage, the project helps
strengthen children’s rights as well as helping to
create a positive school climate in the long term.
“Participation in sight” will be run in seven
primary schools in and around Berlin in the academic
year 2009/2010.
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