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October 3rd, 2009
National and international
female motorcycle journalists grabbed the
handlebars of new
2010 Harley-Davidson® models
and took to the roads out for a four-day tour one of the "Top
10 Scenic Drives" in the Northern Rockies
last month.
Organized by the Idaho Division
of Tourism, the women’s ride took place on
September 18-21 and featured The
International Selkirk Loop, one of only 27 “All
American Roads” named in the National Scenic
Byways Program.
The four–day, 705-mile excursion
along the picturesque Selkirk Loop, which
meanders through northern Idaho, then heads
north into British Columbia, and finally
crisscrosses back along the eastern edge of
Washington.
According to the Motorcycle
Industry Council, one of the biggest shifts
taking place in motorcycle riding today is the
growth and impact of female riders. |
A D V E R T I S E M E N T
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In fact, since
1998 the number of women riding motorcycles has
grown 36 percent, with the majority holding
technical/professional jobs or college degrees.
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A D V E R T I S E M E N T
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In organizing this event, Idaho Division of Tourism
partnered with Harley-Davidson Motor Company;
Spokane, Washington Convention and Visitors Bureau;
and hotel/restaurant partners along the
International Selkirk Loop to assist in facilitating
and accommodating the media ride.
“We love combining niche markets such as scenic
byways, motorcycling, fall foliage and girlfriend
getaways in one creative promotional effort,” said
Karen Ballard, Idaho Division of Tourism
Administrator.
“It is so rewarding to expand the
reach of our great tourism product and once again
illustrate our brand, Adventures in Living with our
collaborative partners, Top 10 Scenic Drives in the
Northern Rockies and Harley Davidson,” Ballard
noted.
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