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June 12th, 2009
The famous custom motorcycle builder will get a
cold shoulder this weekend, along with other icy
body parts as he heads north for the latest
death-defying feat in his television show.
Continuing its
successful first season, “Jesse James Is A Dead Man”
saddles a treacherous Arctic Ice Road, negative
60-degree temperature, and the superior capability
of the BMW R 1200 GS Adventure motorcycle.
On Sunday, June
14 from 10:00 -11:00 p.m. , ET/PT, Spike TV will
telecast the third episode of the new hit series
“Jesse James Is A Dead Man,” where James will
traverse the infamous Arctic Ice Road from Inuvik to
Aklavik, Alaska.
This hazardous
highway of snow and ice is home to some of the
world’s most extreme conditions, including bitter
below zero temperatures, piercing wind chills, and
the perilous ice road itself that can open at any
moment, swallowing a traveler instantly. |
A D V E R T I S E M E N T
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With virtually no
traction on the unprepared ice and not a single gas
station for miles for refuge or repairs, at least
the BMW R 1200 GS motorcycle could offer some
comfort and peace of mind, and not just from the
heated handgrips.
“From motorcycle
enthusiasts to those who just can’t get enough of
Jesse James, this episode will provide viewers a
chance to see the extreme capabilities of the BMW R
1200 GS motorcycle, and how it excels in what could
be the world’s most inhospitable conditions,” said
Roy Oliemuller, communications manager for BMW
Motorrad USA. |
A D V E R T I S E M E N T
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For this perilous journey, a BMW R 1200 GS Adventure
motorcycle was outfitted to fight the frozen north
with a multitude of modifications, including studded
tires and custom flame paint in typical Jesse James
fashion. The BMW R 1200 GS Adventure motorcycle is
coveted around the world as the only motorcycle that
can tackle any terrain, from the African Desert to
the Tibetan mountains, and come back for more. The
GS series of dual sport motorcycles are at the
forefront of adventure riding, which is quickly
gaining in popularity in the United States due to
its promise of fun and freedom both on and off road.
 The show, which puts James in life
threatening positions drew the largest audience
ever with its premiere for an unscripted Spike TV series, being
seen by 2 million viewers.
Jesse James is a custom motorcycle and car
builder, producer, publisher, television host and
restaurateur. In 2000, James started his TV career
with Discovery Channel's "Motorcycle Mania," and in
2002 produced and starred in the international
television hit, "Monster Garage." Before his TV
gigs, James started West Coast Choppers by doing
what he loved, building motorcycles in his mom's
garage. As an expert welder, James produces only
12-14 bikes a year, making a very long wait list for
his coveted custom machines.
More recently, James established his own production
company, Payupsucker Productions, and in 2004, he
became publisher of Garage Magazine. In 2006 he opened an
eco-friendly burger joint, Cisco Burger, in Long
Beach, CA.
To kick off the new series Jesse James
rode a 1,000-horsepower motorcycle powered by highly
combustible nitromethane fuel. James will
even place his life in the hands of his fans in a
featured episode where he will reach out and ask his
fans to come up with the craziest, most dangerous
stunts imaginable for James to undertake. "Our goal was to create a new and distinctive
series for Jesse that is unlike anything else on
television," said Sharon Levy, senior vice
president of original series for Spike TV. "In
this series, viewers will get to experience one
of the most fearless guys on the planet in an
entirely new way, taking on death-defying
physical challenges each week."
And producers appear to have been successful with the
record ratings including numbers in a demographic
desirable to Spike TV, 900,000 of the viewers tuning
into the première episode were men 18-49.
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