Harley-Davidson recently
announced it will guarantee the value of its legendary
Sportster motorcycles by backing their trade-in value.
Harley-Davidson riders who either buy a new Sportster
motorcycle or trade in their recently purchased Sportster
between Dec. 26, 2008 and Mar. 31, 2009, will get the
Sportster's original MSRP value (the definition of which is
explained later) when they trade up to a Harley-Davidson Big
Twin or VRSC motorcycle.
"This effort is driven by the uniquely strong value of
Harley-Davidson motorcycles," said Mark-Hans Richer,
Harley-Davidson Senior Vice President and Chief Marketing
Officer. "Our strong trade-in values allow us to offer
something nobody is likely to match."
The offer includes the following details:
-
Riders
purchasing 2008 or 2009 model year Sportster 883 or 1200
motorcycles (excluding XR1200) at a participating
Harley-Davidson dealership between Dec. 26, 2008 and
Mar. 31, 2009 can trade that Sportster in within one
year to receive original MSRP on trade-in for qualifying
Harley-Davidson Big Twin or VRSC motorcycles.
- Riders trading in a
2007-2009 model year Sportster 883 or 1200 motorcycle at
a participating Harley-Davidson dealership between Dec.
26, 2008 and Mar. 31, 2009 will receive the original
MSRP on that Sportster toward the purchase of qualifying
Harley-Davidson Big Twin or VRSC motorcycles.
What is considered the MSRP
value? Harley-Davidson defines it as the factory-delivered
MSRP (including factory installed options) of the qualifying
new motorcycle excluding parts and accessories, taxes,
titles, licenses, set-up/prep charges, Extended Service
Plan, GAP coverage and any dealer add-ons, and regardless of
the amount actually paid.
Motorcycle enthusiasts
looking for more information on this offer can visit any
Harley-Davidson dealer or go to to the
company's website.
