AMA and Garmin team up with motorcycle GPS systems
By the Staff of Clutch and Chrome
November 15th, 2008
Two well known
names in the world of riding are teaming up to help
motorcycle enthusiasts stay on the right road.
Earlier this
week, the
American Motorcyclist Association
(AMA) and
Garmin International Inc.
announced discounted pricing on Garmin products by AMA
members.
"The line between being lost or found is as thin as the edge
of your map," said AMA Director of Business Development Jim
Moore. "With a Garmin GPS navigator, however, you never have
to worry about riding off the edge, and now members of the
AMA can enjoy this flexibility, freedom and peace of mind
for less."
The AMA member benefit, which is available starting next
week on November 19, and covers both Garmin navigation units
as well as software. Garmin's aviation product line is
excluded.
The AMA has
been around since 1924 with a purpose of promoting and
protecting the motorcycling lifestyle. As the world's
largest motorcycle organization with nearly 300,000 members,
the AMA advocates for motorcyclists' interests in the halls
of local, state and federal government, the committees of
international governing organizations and the court of
public opinion. Through member clubs, promoters and
partners, the AMA sanctions more motorsports competition
events than any other organization in the world. Through its
Motorcycle Hall of Fame Museum, the AMA preserves the
heritage of motorcycling for future generations.
 "Garmin
makes some of the world's finest GPS navigators, and the
company's zumo™ line is tailor-made for motorcyclists with a
number of features designed with our needs in mind," Moore
said. "With these products naturally becoming increasingly
popular with riders, it only makes sense for the AMA to
partner with this great company to bring even more benefits
to our members."
Added Mike Sheehan, Automotive and OEM Marketing Manager
from Garmin: "In recent years, Garmin has made a concerted
effort to expand into new areas, and thanks to their
purpose-built design, unique features and top-quality build,
our GPS navigator products are experiencing significant
growth in the motorcycling marketplace. This exclusive
membership benefit deal gives us another way to get our
units into the hands of even larger numbers of dedicated
motorcyclists -- those of the AMA."
Garmin has
designed, manufactured, marketed and sold navigation,
communication and information devices and applications since
1989. Garmin's products serve automotive, mobile, wireless,
outdoor recreation, marine, aviation, and OEM applications.
AMA members can use the discount up to twice in a calendar
year. To take advantage of the offer, beginning on Nov. 19
AMA members can visit a specially designed page on the
Garmin web site.
Designed specifically for motorcyclists, zumo comes in a
rugged and ready-to-ride case with glove-friendly,
left-handed controls, preloaded street maps and a
sunlight-readable screen. The zumo navigators are shock
resistant, fuel resistant, waterproof and vibration tested.
An SD card expansion slot makes it easy to share maps or
upload them to online mapping services, such as
Garmin Connect™.
The top-of-the-line zumo 550 is Bluetooth ready and can
connect to a Bluetooth-enabled headset to deliver navigation
voice prompts wirelessly. The 550 also doubles as an XM
satellite receiver and features text-to-speech technology
for turn-by-turn directions with spoken street names. |
