Italian motorcycle show wraps up in Milan
By the Staff of Clutch and Chrome
November 11th, 2008
Organizers of
the Italian motorcycle show EICMA are impressed with not
only the attendance numbers but also the blend of powered
and non-powered two-wheeled participation and displays.
 Thousands of
people packed the Milan exhibition centre on the last day of
the 66th edition of the Milan
EICMA Bicycle and Motorbike
Exhibition, visiting the halls, watching Paolo Bettini end
his career on the track at the Milan Six-Day and cheering
the racers on the outdoor Motolive circuit.
Held the Italian city renowned for its fashion shows,
many new models were brought out on catwalks with a feel
more for fashion than motorcycles.
“The amazing success of this year’s EICMA show shouldn’t
distract us from our objectives of satisfying the companies
in the two-wheel industry and of finding a perfect balance
between the bicycle and motorbike sectors,” Ruggiero said.
“I think the exhibitors are generally satisfied with the
results of the show. The event has definitely found its
place even if we can perhaps consider creating a second
event for the bicycle trade at an earlier date and creating
better synergy between the bicycle and motorbike sectors,
perhaps via common themes such as urban mobility.”
The numbers of the show are impressive and left the
organizers satisfied because they equaled the numbers of
2007 even in a difficult moment for the global economy.
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