Motorcycle fashion and safety ride together for women riders
The Staff of Clutch and Chrome
May 13th 2008
If Kristina L.
Jones wrote a book, it might be called "When Fashion Met A
Motorcycle."
For now, though, Jones is content to be the owner of
Cameleon Power-Sport Apparel, a company out to show that
women who ride motorcycles can stay safe and look good at
the same time.
"All of the apparel in the Cameleon Power-Sport line must be
functional on a motorcycle, and transition women into the
many other environments they move through each day," says
Jones, who started Cameleon out of frustration as much as
anything else.
The Indianapolis entrepreneur is an avid motorcycle rider
who performed an endless search for stylish protective
apparel and fashionable clothing to wear on her rides.
Necessity became the mother of invention.
"My goal is to develop figure flattering, fashion-forward
protective apparel that allows women to integrate their
personal wardrobes into riding motorcycles without
compromising safety," Jones says.
Cameleon recently added two products to its growing line,
including the Invisible Armor "Slide Pant," which is worn
under a woman's jeans or pants. It provides abrasion
resistance to key areas vulnerable in a slide.
Top-quality fabrics provide abrasion protection, freedom of
movement and comfort in all climates. The "Slide Pant" can
be worn separately or paired with the
impact/abrasion-resistant Invisible Armor jacket.
There is also Reflections(TM), a new line of shirts under
the Ride Safe(TM) brand created by Cameleon. It features
designs with regular and illuminating inks. During the day
the design is contemporary and suitable for riding or work.
At night, when exposed to direct light, the designs
illuminate so the words "Ride Safe" are highly visible.
All the tees, tanks, and hoodies in the Reflections line are
moisture managing, anti-microbial, and anti-odor, Jones
says.
Cameleon has been recognized by Apparel Magazine as one of
the 50 most innovative companies in the apparel industry.
The company is featured in the magazine's first "Innovator"
edition, which was released this month.
For more information, visit
Cameleon's website. |
