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Harley-Davidson announces increased dividend, discusses job cuts
The Staff of Clutch and Chrome
April 28th 2008

Harley-Davidson, Inc., the Milwaukee motorcycle manufacturer announced on Friday that its Board of Directors increased the dividend at the Annual Shareholder Meeting in Milwaukee on April 26, 2008. All items of business presented to shareholders were approved at the meeting.

The Board of Directors of Harley-Davidson, Inc. approved a cash dividend of $0.33 per share for the second quarter of 2008. The dividend is payable June 20, 2008, to shareholders of record as of June 5, 2008. This represents an increase of 10% over the previous dividend paid on March 18, 2008.

At the meeting, Harley-Davidson Inc.'s chief executive officer James Ziemer told attendees the decision to cut jobs was difficult.

"Excruciating is the word," Ziemer said, "Make no mistake, I agonized over this decision. In fact, it was one of the most difficult decisions I've ever had to make."

The Milwaukee-based motorcycle manufacturer announced April 17 that it planned cut motorcycle production and slash 370 hourly production workers and 360 non-production employees over the next several months as a result because the sluggish U.S. economy has slowed demand for the company's products.

"The erosion of consumer confidence in this country has lasted longer and runs deeper than most economists predicted," Ziemer told shareholders. "Very few businesses have escaped the impact and the entire motorcycle industry has been affected."

Ziemer said it's "undisputable" that the economic slowdown in the United States has affected retail sales for Harley-Davidson's dealers.

Harley plans to ship 23,000 to 27,000 fewer motorcycles in 2008 than in 2007, resulting in total planned 2008 shipments of between 303,500 and 307,500 units.

"Our decision to reduce our motorcycle shipments and our work force was driven by what our dealers have been experiencing at retail along with the continuing turmoil in the economy," Ziemer said. "I believe the actions we are taking are the right actions. We have an obligation to our dealers as well as all of our other stakeholders to manage Harley-Davidson for the long term and that's what we are doing in this situation."

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