Indiana Jones, Harley-Davidson and motorcycles
The Staff of Clutch and Chrome
April 25th 2008
The
motorcycle is ready for its close up Mr. DeMille, and new is
looking old in the latest Indian Jones movie.
Premiering
May 22, 2008, LucasFilm and Paramount will introduce the
fourth Indiana Jones movie in the unforgettable series,
"Indiana Jones and the Kingdom of Crystal Skull." The movie
stars Harrison Ford, and the young rising star, Shia La
Beouf. Harley-Davidson provided a Softail Springer
motorcycle to be modified and featured in the film.
 The
new Harley-Davidson was customized to fit into the time
period portrayed in the movie. Behind the scenes footage of
the motorcycle being used in a chase scene can be found
here.
To highlight Harley-Davidson's presence in the movie and
celebrate its involvement, each dealer will have the
opportunity to obtain 30 sets of tickets to the movie (60
tickets total-$12 value per ticket) at no charge. These
tickets will be used in local markets to help drive customer
traffic to the dealerships during the peak of riding season.
The promotional period will be May 1-June 1, 2008.
Dealers will receive a pack of 30 uniquely coded, branded
cards to hand out to qualified customers. Each card will
have the value of two movie tickets. With these cards, the
customer will be directed to a Web site where they can
download and print off their two free movie tickets. Tickets
can be downloaded off the microsite May 1 through June 1,
2008. Tickets must be used by June 30, 2008 and are only
good for "Indiana Jones and the Kingdom of Crystal Skull."
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