Motorcycle billboard advertising upsets some Canadians
By the Staff of Clutch and
Chrome
April 3rd, 2008
Some motorcycle advertising is testing the
Canadian reputation of being nice, with Harley-Davidson's
sense of humor on it's recent billboards upsetting officials
in Canada.
City officials in Quebec are upset with a
billboard advertising campaign by the Milwaukee motorcycle
manufacturer that suggests riding to a local American Indian
community to buy illegal cigarettes and then taking a road
trip to Toronto. The Harley-Davidson refers to the residents
of Toronto as "square heads" on the billboard.
The campaign which spans 85 billboards have garnered
reactions from the mayor of St-Eustache, located outside the
city of Montreal. Claude Carignan wants the local billboard
which is located on town property taken down.
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