In yet another indication that the motorcycle industry may have finally found the right road, BMW Motorrad USA is reporting increased sales across several models.
This week BMW Motorrad USA reported sales of 1,346 motorcycles in July, an increase of 31.1 percent from the total of 1,027 motorcycles sold in July 2012. July's result lifts Motorrad's annual growth rate to more than 21 percent over last year in an industry that declined over 5 percent through June.
Once again, the new R 1200 GSW was the leading model, with sales of 201 units, contributing strongly to the increase in R-Series (+47%) with total boxer sales of 506 units in July compared to 344 units last year.
The award winning 6-cylinder K 1600 GT sport-tourer (+37%) and luxury-touring K 1600 GTL (+34%) helped drive a 27 percent increase in K-Series models with 234 units compared to 184 units in July 2012.
The company feels positive customer reaction to the recently launched F 800 GT and F 800 GS Adventure drove increases in F-Series volumes with sales up 126 percent compared to July 2012 with 319 units compared to 141 a year ago while demand for the C 650 GT maxi-scooter continues to outstrip supply.
According to the press release, BMW Motorrad USA is represented by 139 BMW motorcycle retailers.